This bold and witty Kelton Watches poster was designed by the celebrated French graphic artist Hervé Morvan, likely in the 1960s. It advertises Kelton wristwatches, a popular and affordable French brand known for its slogan 'Vous vous changez, changez de Kelton' (“You change, change your Kelton”).

Morvan’s design features his trademark humour and simplicity: a cartoonish black crocodile on a vivid red background, its open jaws revealing sharp white teeth – and a Kelton watch cleverly positioned as its 'eye.' The playful composition and bright colour palette embody mid-century French advertising design, blending charm, wit, and striking visual clarity. Today, it’s admired as a classic example of Morvan’s joyful, minimalist style and a standout piece of 1960s Pop-era poster art.

Year: 1960s

Dimensions: 200cm x 138cm 

Materials/Media: Original lithograph, linen backed