The La Cravate poster by Jean Rouillé reflects the surreal, theatrical mood of Alejandro Jodorowsky’s silent pantomime film, based on a short story by Thomas Mann. The film follows a young man who discovers a strange shop where people can swap heads – literally. Rouillé captures this bizarre premise with bold colours, simplified forms, and a playful focus on themes of identity and transformation.
While it’s based on the film, the poster isn’t a traditional piece of movie marketing – it’s more of an artistic interpretation or graphic tribute, created outside the usual commercial context of film promotion.