This vintage French advertising poster promotes Rhum St. Côme, a rum from the French Antilles, and likely dates from the 1940s–50s. Bold colours and simplified mid-century graphics highlight the large bottle of 'Vieux Naturel' rum, a bright yellow backdrop, and a stylised Caribbean woman – a common motif of the era. The playful slogan, 'Votre gourmandise au service de votre santé' ('Your indulgence in the service of your health'), adds to its charm.

Year:1940s

Dimensions: 94cm x 60cm

Material/Media: Original lithograph, linen backed