An original mid-century French advertising poster for Grandin, promoting the electronics manufacturer's range of transistor radios. Featuring a sharply stylised figure carrying a portable radio alongside the slogan ‘L’électronique à votre service’, the design captures the optimism surrounding new portable technology in 1960s France. Bold typography, geometric illustration and a distinctive red, green and yellow palette make it a fantastic example of mid-century French commercial design.

Year: 1965

Dimensions: 120cm x 160cm 

Materials/Media: Original lithograph, linen backed