Demi-Tarif by Savignac

Year: 1974

Dimensions: 30cm x 40cm

Materials/Media: Original lithographic poster, linen backed

This poster was created for SNCF, a European rail company. The text translates to 'buy a half price ticket and travel half price'

Raymond Savignac (1907- 2002) was a French graphic designer and poster artist. He is best known use of simple yet humourous design, simple lines, as well as his clever and constant use of colour. His style is almost elementary, yet overwhelmingly joyful. His career lasted 50 years, in which he produced in excess of 600 unique poster designs.